For this discussion refers to your first message in online dating.
I would write overly long and, in my head, witty emails that very rarely received responses. My rule here is very simple: keep your first email very short.
Once, I wrote no less than two pages based on a girl’s heading to her profile. I thought I was making conversation but all I was making was a girl scared. Give anything longer than three sentences a good, hard look before sending.
I spent too much time blindly follow good-intentioned advice and not thinking for myself early on when dating online.
So better to listen to your gut and break any “rules” (such as keeping the email short) when you think it would work to your favor.
If you read my online dating guide you’ll know that my first 6 months or so I had very little success.