Yet researchers in the field of persuasive technology have found ways to fine-tune these mechanics so as to elicit tiny, instant, unpredictable patterns of reward, the very kind that send us into loops of repetitive activity.
The trick isn’t simply that the reward isn’t quite satisfying (the novelty of a match or a message soon wears off), rather, since we become conditioned to expect a possible reward for playing the game, we soon become swept up in the act of seeking, which becomes a reward in itself.
Maybe, just maybe, your speed dating single is perfectly wonderful without you even clapping eyes on them and you just dont know it yet!! Well now you are toying with the idea, we can hear the cogs turning as you try and figure how on earth you are going to get to the event, register and have a fun night without seeing any other of the singles you will soon be dating in the dark?! It is a perfectly valid question, so let us explain.
It is true that some people consider the personality to be an added bonus on top of good looks while others consider the looks an added bonus on top of the personality. To ensure you do not see any of the other single people turning up to the event, men and women must arrive separately and at different times to make sure that there is no chance of seeing each other in the light.
Dopamine is often described as the brain’s reward chemical due to its role in our pleasure seeking behaviours.