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Some of the most common phrases and concepts of David De Angelo include: "Attraction is not a choice." Perhaps one of the first verbalizations of a theory of attraction, this concept was one of the first "arguments" against the stereotypically male-centered habit of thinking that women could be logically convinced into being attracted to them.

Drawing from the rise of evolutionary psychology, this helped bring about greater awareness that attraction is an emotional process that must be triggered through explicitly non-rational or even irrational techniques and behavior on the part of the male seducer.

This theory sought to clarify and express the insight that women are attracted most of all to a presentation of confidence combined a certain sense of humor that conveys strength and value rather than insecurity and supplication.

A man must convey these attributes, which can overcome most other factors such as physical appearance and material possessions.

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