Kari Lerum of the University of Washington suggests that men are more open and vulnerable in cam rooms than in strip clubs, and can become very invested in relationships which only exist on the screen.
The websites provide the transactional platform, and then collects and distributes a percentage of the tips to the models.
For public chat rooms, the model's portion of a tip is a little less than half.
Similar webcam model hosting sites such as Chaturbate, CAM4 and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.
The decentralized business model of camming has upended the pornography industry in multiple ways.
Princeton University sociologist and author of The Purchase of Intimacy, Viviana Zelizer, states of camming: "They’re defining a new kind of intimacy.