This increase in the time spent online has naturally been extended to cover dating as well.
Visual appeal is an important factor in human attraction whether off or online.
Today, the online dating world is, and continues to further drift towards systems that make it easy for users to spend the least time interacting online, and quickly move to the more tangible, more fulfilling real word meet.
Online dating and chat room user profiles have slowly become more detailed.
The idea of being able to find potential partners and even sort them by age, eye colour, location, sexual orientation, etc., was a major leap for the time.