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The dating app is unveiling its first-ever marketing push this week with a slew of out-of-home posters and digital posts that give new meaning to the acronym.

Instead of “down to fuck,” Ok Cupid is replacing the F with clever - and more family-friendly - terms like “fifty-five-hour binge,” “filter out the far right” and “forget our baggage.”Launching in Portland, New York and Austin, the campaign is part of Ok Cupid’s effort to position the app as one that can help you find a relationship, not just a hookup.

And no, preferring to date someone of a particular race isn't in itself racist.

"Beauty is a cultural idea as much as a physical one, and the standard is of course set by the dominant culture," Rudder writes.

Since most of us are raised from a very young age to both obsessively track our own worth by comparing ourselves to other women, and to obsessively track the relative peaks and valleys of our own romantic prospects, studies like this basically immediately nest in our brains, alien-from-Alien style.