To further put things in perspective, the researchers converted these percentages into the time and money spent on multiple speed-dating events, assuming that all the events are independent in terms of outcome and that each event costs 30 Euros (roughly $40) and lasts 3 hours. From dating to mating and relating: Predictors of initial and long-term outcomes of speed-dating in a community sample.
With these assumptions in place, finding a relationship partner would require investing 75 hours and 750 Euros (roughly $1,000) on average. For busy people, speed dating may indeed be worth it. It's been in my experience that most women want a man who "is sweet and will treat them with respect and as equals" and yet they will fall head over heels for shallow men simply because they're exciting and a challenege and they believe they can save the guy from his immoral ways.
Participants went on a series of 3-minute dates and indicated whom they would like to see again.
They were followed-up by the researchers six weeks and 12 months after the speed-dating session.
The chances of a women mating increased if their partner had a short-term mating orientation, and the chances of a man mating increased if their partner had a long-term mating orientation.