’ highlights that key and recurring features of effective stakeholder engagement include: being proactive, open and inclusive, honest, responsive, and transparent, using two-way dialogue.Stakeholder engagement can be most beneficial in decision making: It leads to informed and sustainable decisions that are implemented effectively because of the broad support created by the engagement process, Jones adds.
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Each party should ideally understand and transparently articulate their motivation.
Taking the time and making the effort to fully comprehend stakeholders’ needs and wants (SWANS) will help lay the foundation for trust and understanding – critical first steps of a meaningful SE process.
Note that, like most effective longterm tools (especially within the CSR space), Stakeholder Engagement is also process oriented.
The ‘outcomes’ or ‘goals’, such as CSR Reports or Stakeholder Engagement Reports, are milestones achieved by default when the SE processes are effectively stewarded.
Without the understanding that stakeholder engagement directly impacts short and long-term business success, SE will continue to be treated as an add-on with its positive potential remaining unleveraged. Stakeholder Mapping Start off with a stakeholder mapping exercise.